It’s time to make Gen X your company’s revenue XFactor
You Should Be Targeting Xers
These 65 million Americans are roughly between the ages of 44-59 and represent 40% of the workforce. They are the holders of the Platinum Cards and have a buying power of $357 Billion annually. They bear the responsibility of funding their kids’ college, often their aging parents’ needs, and everybody’s mobile plan. The Gen X impact is felt in almost every segment from financial planning to (yes!) gaming.
Ignore this powerhouse of economic force at your own peril.
Gen Xers
and Wealth
Show Me the Money
Saying this demographic is “interested” in their finances and building wealth is an understatement.
Gen X controls over $46.8 Trillion in assets, making them THE target segment for financial services, insurance programs, retirement solutions and wealth building options. This generation is in their peaking earning years and eager to have help with their money. Having watched drops in their 401Ks during recessions, to seeing the rise of new investing opportunities like ETFs, Alternatives, and Crypto, it’s not surprising 73% welcome financial planning advice. Gen X Wealth has a far-reaching impact on markets, companies, brands, and communities. You want to be a part of it. We discuss Gen X Wealth and what you need to know.
Gen Xers
and Work
Working for More than the Weekend
Today 267 of the Fortune 500 CEOs are Gen X and their C-Suites are too.
But don’t think it’s just the old people in the corner offices. Today, Gen X represents 40% of the workforce and estimates have that eclipsing 50% over the next decade. The impact and value of Gen X can’t be underestimated. Shockingly, many companies aren’t paying attention to Gen X and dismiss the innovative growth they can drive. Remember, this generation moved quickly with every new technology; having been digital natives with cell phones, the internet, social media, and now AI. Dismiss their contribution and they will drive impact for your competitors. We discuss Gen X Work and what you need to know.
Gen Xers
and Wellness
Inhale, Exhale, Target Gen X
Gen X is a dynamic buying power for wellness brands across health, fitness, nutrition, and entertainment.
They pioneered work life balance and are unwilling to sacrifice. Over 54% of Gen Xers relax with video games and 33% are gym members. Brands are losing big revenue by not directly targeting this group. Marketers need to throw out their misconceptions about this buyer and realize their habits mimic Gen Z and Millennials more than they know! Gen X spends over 2+ hours on social platforms each day so, it’s time to start recognizing them as influencers and market movers. We discuss Gen X Wellness and what you need to know.