Our book, "Gen X: The X Factor for Growth" is out now! Buy on Amazon »
Gen X is 20% of the U.S. and has $2.4 trillion in spending power
So why are you ignoring them?
Gen Xers Drive the Economy
Rarely talked about and generally misunderstood, Gen X is a 65 MM demographic that controls the highest wealth, the greatest work experience, and the biggest dedication to wellness.
Wealth
Investing their money like its their j.o.b.
Work
The largest cohort of C-Suite execs and a critical component for the workforce
Wellness
A driving consumer force of the burgeoning wellness industry
Meet
the Team
Mary Ellen and Julia have built their careers around identifying B2B & B2C trends, market segments, and white space Xfactors that accelerate business. They see Gen X as an untapped opportunity to impact revenue and growth.
Our Offerings
Book
Insights on how Gen X can impact your business
Speaking
Energize any size group to tap into the Gen X potential
Workshops
Customizable workshops to jumpstart your team
Consulting
Get the expertise to accelerate & grow your business